On Arte, feminism and pop culture, on "the pleasure front"


Feminism, “it's not old lesbians with hair on their feet - and what's the problem? ", Laughs the activist Florence Montreynaud.The" old guard "will appreciate, but it is without malice, and with a smile, that the historian is delighted in Pop feminism to see the young generation parade to the sound of Run the World (Girls), Beyoncé's very “girl power” anthem.

Feminist activism was effectively confined for a long time in the collective imagination to particular categories of the female population: single (inevitably lesbians), “liberated” (inevitably damned) or intellectual women (necessarily asexual).Madonna, Cyndi Lauper, Neneh Cherry, or even Britney Spears - Riot Grrrl and the Spice Girls by forming a more "radical" fringe - became popular spokespersons, at the end of the 20th century, for the emancipation of sex said low.

Twenty-five years later, Dior is selling its “We should all be feminists” t-shirt for 600 euros, a quote borrowed from the essay by Nigerian author Chimamanda Ngozi Adichie.As the writer Leïla Slimani says with humor and finesse., one of the fascinating voices interviewed in Elise Baudoin and Ariel Wizman's documentary, “the consumer society is fascinating, it is capable of taking everything back."

Rather than deriding the hijacking of the messages conveyed by #metoo for commercial purposes, Pop feminism proposes to examine how music and fashion - because of the enormous sounding board that social networks constitute for these two industries - contribute to nurture the activism of a generation Y which is found more in the writings of Roxane Gay, Virginie Despentes or Audre Lorde than in those of Simone de Beauvoir and Betty Friedan."Today, we are going to sell you another feminist, she is sexy, she is shaved, she has power, ambition ...", continues Leïla Slimani.In short, she looks like Beyoncé, or in any case, she claims the same movement: an intersectional feminism," body positive " and who does not hesitate to appropriate the most outrageous masculine codes to better convey his messages.

Posted Date: 2020-11-10

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